4 Tools to Contextualize Your PPC Performance

The pay-per-click campaign also known as PPC is one of the popular ways to generate leads, traffic, and return on investment. For every dollar the businesses spend on google ads, they can generate an average of $8. While PPC is a great way to make beneficial campaigns, it takes time, money, and effort. In case you do not have a proper strategy to monitor campaigns, you might lose a lot of dollars.

According to a survey, average startups and small businesses lose 25% of their PPC budget due to a lack of strategy. If you are a PPC marketer you already know how much time and effort is required. However, before we dig deep into the tools to contextualize PPC performance, it is important to understand the concept.

What is PPC Marketing? How Does it Work?

PPC or Pay-per-click is an online advertising campaign where the advertisers run ads on Google Ads platforms and pay a fee to the platform every time someone clicks on the ad. Today, whenever you search with a keyword on google, you can see the google ads on the top of the search engine results page. There are several PPC platforms that provide an in-depth understanding of the target audience and present your ads only in front of the traffic that fits your business products and services.

PPC is a marketing platform and covers several channels with some of the common ones being Bing Ads, and Google Ads. there are different ad formats present within these platforms such as Shopping Ads, Display Ads, Search Ads, Gmail Ads, and Video Ads. The experts of PPC company in Kolkata can help you make well-framed strategies to implement PPC marketing campaigns for your business.

Tools to Contextualize Your PPC Performance

Here we have some tools that will help you to contextualize your PPC performance.

1. Google Trends

Google trends are considered one of the unique tools today to understand real trends. It is crucial to understand the trending keywords to contextualize the performance, improve decision-making abilities, and look for the latest opportunities. It also shows the latest queries of your audience and provides relative services to answer them. This will help you to understand and strategize your campaign, along with making a proper budget.

2. Glimpse

To enhance the recent trends in Google, the chrome extension Glimpse is very helpful. It is available in both free versions and premiums. It also shows the real-time search volumes on the basis of queries. These results are accurate with the history of data searches. It is important to create meaningful, and educational content for clients. To check the restricted number of searches conducted every month, you need to opt for the paid version.

3. Google Alerts

Google alerts are one of the best tools to understand the keywords utilized in your brand. The tool also helps you to check is any recent articles are published, while monitoring the terms used related to the business. The tool is highly reactive and is used to contextualize your PPC campaign performance. It is crucial to monitor your consumer's opinions while running the campaigns.

PPC campaign is an important tool to use in your business, as the majority are already utilizing it. Therefore, even if your business ranks on the top of Google SERP, the PPC campaigns of your competitors are helping them grab traffic attention.